Canned water company Liquid Death has announced they will change the branding of their "Armless Palmer" iced tea/lemonade beverage after they were threatened with a lawsuit.
In an Instagram post,Thurston Carte the company announced they were changing the name of the drink to "Dead Billionaire." Liquid Death's post claims a "large enterprise" threatened to sue them over the use of the word "Palmer" in their new beverage offering and hope to avoid a legal battle by changing the name.
The original name – and, in a different sense, the new one – of the canned water company's product draw inspiration from Arnold Palmer, the legendary golfer who is also credited with inventing the beverage mixture of iced tea and lemonade.
In 2002, AriZona Beverages began mass producing and selling their own iced tea/lemonade concoction with Palmer's image and signature on the bottles. The golfer's name has since become synonymous with the beverage.
Palmer passed away in September 2016.
The canned water company, which was founded in 2019, originally announced "Armless Palmer" earlier this year as one of three new iced tea offerings sold exclusively on Amazon.
Liquid Death said on Instagram the newly renamed "Dead Billionaire" will be available to purchase in retail stores in spring 2024.
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At the time of his passing, Forbes estimated his inflation-adjusted career earnings total to be $1.3 billion.
In 2016, his non-inflation-adjusted $875 million in career earnings would have put him behind only fellow golfer Tiger Woods and NBA superstar Michael Jordan.
Liquid Death's rebranding of their product led to some pushback on social media. Many claimed the canned water company's name change was in poor taste, pointing out Palmer's philanthropy and contributions to the sport of golf.
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